Promote Your Site In Newsgroups
Posting to newsgroups is an effective form of advertising. However, most newsgroups don't allow advertisement...but they do allow signature files.

Promote Your Site In E-Mail Discussion Lists
Joining and participating in email discussion list is another effective form of advertising using your signature file.

E-mail lists are much like newsgroups, except that the messages go directly to the participant's e-mail box rather than the participant having to go to the newsgroup to read the postings.

There are many opt-in e-mail list that allow you to send messages to other members, as long as they are pertaining to the subject set by the list moderator. By joining, you must also agree to receive messages from other members of the list.

You can find listings of e-mail discussion lists at the following locations:

Ezine Advertising
Ezine Advertising is one of the most effective and low cost methods of advertising today.

With so many Ezines on the internet today, trying to find appropriate ezines to advertise in can be a nightmare!

The Directory of Ezines is a great place to start. This is an online database that lists ezines and all of their advertising information. The directory is updated constantly, so the information you receive is current and accurate.

Publish an E-Zine/Newsletter
Publishing your own e-zine/newsletter is one of the best ways to promote your product or service...and your website. And if your content is good, you can build up your customer base and also earn some extra income for your business.

Publishing an e-zine/newsletter allows you to keep visitors up-to-date on new offerings, updates to your website, and to provide them with FREE information. You can also promote your products or services.

Tip#1 - (Providing FREE information will give your visitors a reason to return and to refer others to your site.)

You should not fill your e-zine/newsletter with advertisements..you should provide quality content. Actual information!

Providing quality content can be a difficult tasks for those of us who are not experienced writers. However, there are many writers on the internet who will allow you to use their articles in your e-zine/newsletter as long as you include a source box at the end of the article identifying the writer and usually a small advertisement regarding their website or e-zine/newsletter.

Tip#2 - (If you are an experienced writer, providing articles for others to use in their own e-zine/newsletters is another great source of advertisement for your site. To learn more read the following article "Write For Publicity")

To save you time when searching for writers who will allow you to use their articles, I have provided a list of sources that have articles available via email autoresponders, so you can have the articles sent to your email box.

Publishing an ezine/newsletter is not hard. You can get lots of great tips and information to get you started by reading The Handbook of E-Zine Publishing. You will be provided with a tool to build your first e-zine/newletter and a writing service that provides you with FREE original articles you can use on your e-zine/newsletter.

Reciprocal Links
Other sites providing links to your site are extremely important in getting your website the kind of exposure that generates traffic to your site. Find complementary websites and e-mail the webmaster offering to exchange text or banner links.

Join a Banner Exchange Program
The effectiveness of this type of advertising is a controversial issue among online marketers. Some say they don't work, some say they work a little bit, and some say they are one of the most effective ways of promoting their websites.

If banner exchange programs can bring you a little bit of traffic, then I would say why not give them a try. Every little bit helps.

There are several different types of Banner Exchange Programs. Some are FREE and some charge a fee. With a Free Banner Exchange Program, you fill out a form, submit a banner, and then paste some html code into your page. This type of exchange usually offers a 2:1 ratio. For every 2 hits you get on your page, your banner is displayed on another members page one time. For a list of Free Banner Exchange Programs please visit FreeZone. You will also find sources to FREE Banner Generators if you need them.

Fee based Banner Exchanges are much more effective than free Banner Exchange Programs. You can purchase banner ad space on websites that draw the kind of traffic your looking for or with websites that generate lots of daily hits. One of the reasons they are more effective is because you get to pick the sites that you exchange banners with, and because it's easier for you to check that your banner is being displayed as agreed. The prices for these types of exchanges vary from site to site. Of course, prices for high traffic sites will be higher than the prices charged by medium traffic sites. You will have to request this information from the webmaster of the site you would like to display your banner at.

Issue a Press Release
A press release will allow you to reach targeted prospects through publications that cover a particular topic of interest.

Editors are constantly looking for good leads. The media looks for credible, informative, and interesting news.

Your Press Release must be interesting and should contain a unique angle so editors will pick up your story. Writing a Press Rrelease is not hard. You can write a successful press release by following a few simple steps.