1. Increase visibility of your E-Zine by putting instructions for subscribing to your Internet Newsletter or E-Zine in your signature file.

2. Promote your site's "Coming Attractions". You will give your readers a reason to become repeat visitors to your Web site.

3. Use a professional mailing list account for your newsletter. It will automate the tasks of maintaining your mailing list and give you more time to focus on developing your newsletter.

4. Include quality information in your articles. Participate in mailing lists and discussion groups for a steady stream of ideas for articles of interest to your readers.

5. Take care of your subscriber list. By subscribing to your newsletter, your readers are telling you that they are interested in you and your products.

6. Inform your subscribers of specials, subscriber only deals, new products or services. You can develop a sense of community with your readers by offering subscriber only premiums.

7. Educate your prospects with how-to articles in your newsletters. Offer valuable and relevant information.

8. Show your readers how to use your products by featuring stories about your customers which illustrate their use of your products or service.

9. Write articles and submit them for publication in other newsletters. Each time your article is published, you will gain credibility, visibility and establish yourself as an expert.

10. Keep all of your newsletters archived on your site. Let your web site visitors search for keywords in your previous newsletters.

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Kate Schultz is the Editor of E-ZineZ: the E-Zine About E-Zines! Visit http://www.e-zinez.com for FREE how-to help for your Internet Newsletter. To subscribe to E-ZineZ put SUBSCRIBE in the BODY of an email to mailto:e-zinez@oaknetpub.com.
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