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Using Newsgroups to Market Your Business
by Betty Ann Wilkins © 1999





Newsgroups are forums where anyone can post a message about a specific topic. There are thousands of different newsgroups covering just about any topic you can imagine.

Newsgroups are NOT intended for advertising. Newsgroups were formed to read and post messages to help others interested in the same topic. Some newsgroups have turned into advertising forums but that was not there original intent.

In order to market your products or services in newsgroups you have to post messages related to the topic of the forum while using a clever signature (a footer at the end of your post). This is the most effective way to advertise and market when using newsgroups.

Most email programs allow you to create a signature file which gets placed at the end of each message you send. A good sig file is between 3 and 5 lines long and contains your business name, your URL, your contact info and a few words describing your business.

A signature is a very simple and effective way to advertise for free which you can change at any time you wish. Do Not overlook this form of powerful and free advertising. It is a necessity when marketing in newsgroups but should also be used in all your correspondence, especially in email campaigns.

Below are a few examples of signature files to give you an idea of how to create your own for your product or service.



Get the Inside Scoop on Internet Marketing & Increase Your Bottom Line! mailto:internetinsider@sendfree.com

http://www.bizweb2000.com/d5269.htm

FREE Listing of 600 Work-at-Home Jobs when you subscribe for Free to "At Home Working News" To subscribe:mailto:AHWNews-subscribe@onelist.com

Archives at http://www.the-work-at-home.com/archives

Post to Newsgroups Quickly & Easily FREE Download of Trial Version is waiting for You http://postagent.com/default.asp?fromAgentID=2208

Have You tried every diet and you're still overweight? Discover the Amazing New Weight-Loss Program that is Guaranteed to be Your LAST!

http://www.radiantdiet.com/cgi-bin/slim/d.pl?index-1413



When creating your signature file be sure to only give a small amount of info - try to create enough curiosity to cause people to request more info or visit your URL. Once your signature file is completed use it just like you do your business card.

Do remember that some newsgroups allow you to post direct ads, while others only allow you to advertise via your signature. Because of this it is very important to get a feel for each newsgroup before posting to it. Lurk awhile and read other posts before posting yourself and always try to post useful messages. When you post useful items and ask questions yourself the other newsgroup users get to know you and trust you. Newsgroup marketing is free and can help you build a good reputation along with getting your own product or service more exposure.

A good source for information on Usenet Newsgroups is Deja News at http://dejanews.com/ . You can search for newsgroups and even post to them from there.

------------------------------------------------
Betty Ann Wilkins, Publisher/Webmaster "At Home Working News" - Your Doorway to Joining the Work-at-Home Revolution. Fresh, Up-to-date, original content to help you prosper in the home-based workplace. To subscribe: mailto:AHWNews-subscribe@onelist.com Sample issue: mailto:sample-issue@the-work-at-home.com
Archives at http://www.the-work-at-home.com/archives
--------------------------------------------------



Tips, Tricks, and Tools for Promoting Your Business Online



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