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Search Engine Optimization
by Willie Crawford
Did you know that you can have your keyword appear too many
times on your page? Did you know that if you submit too many
pages that look too much alike you could be penalized by the
search engines?
Submitting your pages to the engines is not too difficult,
but making sure they are ready is hard work. You want to make
sure your pages are OPTIMIZED for the particular engine you
are submitting to. Each search engine uses a different formula
in ranking webpages. This formula determines which webpage
will show up as number 1 in a search and which one will show
up as number one thousand. Knowing what things a particular
search engine weights most heavily and tailoring your pages
for that engines in THE KEY to getting a top search engine
listing. Structuring your pages so that they place well with
an engine is what I mean by OPTIMIZATION.
I personally use many tools in winning the battle to get my
clients top ten listings. Two of my favoritie are Web
Position Gold software and the Search Engine Watch website.
I will go into a little more details on each briefly.
First of all - Web Position Gold. This is a software package
that you use to optimize your pages, automatically check your
position on the seach engines, generate doorway pages,
compare your webpages to other webpages, and even submit
your pages.
The feature that I use most is the webpages analyser. With
this feature you can select a search engine, a webpage, a
keyword and it will analyse your page and tell you how to
make it place better at a particular engine. You can also
compare your page to the top ranking one or even top twenty
pages. The software looks at how many time the keyword
phrase appeared in each element (title, metatags, body) of
your page. It compares the frequency of your keyword phrase
to that of higher ranking pages. Presumably higher ranking
pages ranked higher because they followed more of "the rules"
at that search engine. They had more of the elements in their
pages, in the right place, than you do. They violated fewer
of that search engines rules than you did. So if you
structure your page similarly, all other things being equal,
you should place much higher too.
You can download a Free Trial copy of Web Position Gold from
my website. It is a big program so allow about 15 minutes for
the download. Download it now from:
http://www.williecrawford.com/wpgold/index.html
Secondly, I subscribe to a number of sites that help me keep
up with the search engines. My favorite is Search Engine Watch.
You can surf over to: http://www.searchenginewatch.com/index.html
Danny Sullivan has posted a lot of search engine related
articles there. I have probably printed out, read and marked-
up virtually every article there. I also subscribe to his
ezine. On top of that there is a paid section to the site.
Danny goes into a lot more details here. I also subscribe to
that portion of the site, which has a separate newsletter.
Staying on top of the search engines takes a lot of work. I
probably spend 15 - 20 hours per week just reading about
what's going on with the engines. I also communicate with a
lot of other search engine specialists. This is an area I
have chosen to specialize in and it has paid handsomely.
Optimizing your webpages takes a lot of effort but costs you
very little. Do it right, using the right tools, and you
will get you webpages in the top 10 (provided you don't
choose a too general keyword phrase). If you find that you
are too busy to do this for yourself - you can visit my site
and get me to do it for you http://www.williecrawford.com
-------------------------------
Willie Crawford is a well-know internet marketing consultant
and writer. His website is filled with articles designed to
help you succeed. Visit http://www.williecrawford.com today!
This article may be freely used in your ezine or on your
website as long as it is reproduced in it's entirety, to
include this footnote and it is not altered.
* Copyright © 1999 Willie Crawford All Rights Reserved *
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